Growth
Vito's Pizza against its category
The biggest tracked US pizzerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Vito's Pizza's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Mellow Mushroom | -1.1% |
| 2 | LaRosa's Pizzeria | -3.0% |
| 3 | Barro's Pizza | +0.2% |
| 4 | Idaho Pizza Company | +3.0% |
| 5 | Pizza King | -10.0% |
| 6 | Dion's | - |
| 7 | Grimaldi's | +7.7% |
| 8 | Giordano's Pizza | +2.1% |
| 9 | Rosati's Pizza | +12.8% |
| 10 | Tony's Pizza | +2.8% |
| 195 | Vito's Pizza | +2.1% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Vito's Pizza locations across 9 US states. New Jersey, Arizona, and Maryland hold 56% of them.
Tracked stores by state
- New Jersey 5
- Arizona 2
- Maryland 2
- Pennsylvania 2
- California 1
- Florida 1
- Michigan 1
- North Carolina 1
- West Virginia 1
Customer overlap
Who shops at Vito's Pizza
Tracked chains Vito's Pizza customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Pennington Quality Market
100
Red Dogs
68
Jimmy's
58
Lagerheads Tavern
57
Might as Well Wilmington
51
Joey's Tavern
41
Jerry Allen's Sports Bar
41
Fulton Party Store
34
The B.O.B.
32
Bevvy Mart
31
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