Growth
Victor's Taco Shop against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Victor's Taco Shop's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-6.2% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 9 |
T
The Cheesecake Factory
|
+0.3% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Victor's Taco Shop locations across 2 US states.
Customer overlap
Who shops at Victor's Taco Shop
Tracked chains Victor's Taco Shop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Del-Co Drive Thru
100
M
Maury Regional Medical Group Corporate Office
75
X
Xenia Liquor Store
66
A
Ale Wine & Spirits
56
K
Kroger GLRDC
50
S
Speed Zone Carryout
50
C
Columbia Power & Water Systems
44
M
Miami Valley Wine & Spirits
43
D
Dorothy Lane Market
42
Dorothy Lane Market
42
S
Scoreboard Pub & Grill
42
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