Growth
Victor's Taco Shop against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Victor's Taco Shop's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Victor's Taco Shop locations across 2 US states. Ohio holds 75% of them.
Customer overlap
Who shops at Victor's Taco Shop
Tracked chains Victor's Taco Shop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Del-Co Drive Thru
100
King Saver
71
Xenia Liquor Store
59
Ale Wine & Spirits
54
Columbia Power & Water Systems
51
Speed Zone Carryout
47
Dot's Market
44
Fairborn Spirits
43
Dorothy Lane Market
43
Miami Valley Wine & Spirits
43
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