Growth
The Well against its category
The biggest tracked US cafes & bakery-cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Well's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panera Bread | -1.3% |
| 2 | Einstein Bros. Bagels | +2.3% |
| 3 | Bruegger's Bagels | -23.2% |
| 4 | Kneaders Bakery & Cafe | -8.9% |
| 5 | Tatte Bakery & Cafe | +5.9% |
| 6 | Café Zupas | -10.2% |
| 7 | La Madeleine French Café | -13.6% |
| 8 | Corner Bakery | -17.5% |
| 9 | Virgin River Hotel and Casino | +11.5% |
| 10 | Uncommon Grounds Coffee & Bagels | +6.7% |
| 21 | The Well | +1.9% |
Share of tracked category spend, indexed
Store footprint
Store map
63 tracked The Well locations across 33 US states and DC. Ohio, California, and Florida hold 29% of them.
Tracked stores by state
- Ohio 8
- California 5
- Florida 5
- Texas 5
- Alabama 3
- Kentucky 3
- Maryland 3
- Colorado 2
- Illinois 2
- Kansas 2
- Massachusetts 2
- Arkansas 1
- Connecticut 1
- District of Columbia 1
- Georgia 1
- Iowa 1
- Idaho 1
- Indiana 1
- Maine 1
- Michigan 1
- Minnesota 1
- Missouri 1
- Mississippi 1
- North Carolina 1
- Nebraska 1
- New Mexico 1
- New York 1
- Oregon 1
- Pennsylvania 1
- South Carolina 1
- Tennessee 1
- Utah 1
- Virginia 1
- Wisconsin 1
Customer overlap
Who shops at The Well
Tracked chains The Well customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Nugget Markets
100
Raley's
80
Beale AFB
79
Travis AFB Commissary
73
Intermission
66
Podesto's
66
Nugget Market
64
Temple Coffee Roasters
59
Marina Marketplace
54
Sacramento Natural Foods Co-op
53
More trends