Growth
The Parlour against its category
The biggest tracked US hair salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Parlour's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Great Clips
|
+3.8% |
| 2 |
S
Sport Clips Haircuts
|
+1.5% |
| 3 |
S
Supercuts
|
-2.3% |
| 4 |
H
Hair Cuttery
|
+3.4% |
| 5 | F Fantastic Sams | -7.5% |
| 6 |
S
SmartStyle
|
-30.2% |
| 7 | C Cost Cutters | -3.1% |
| 8 | S Sharkey's Cuts for Kids | +14.2% |
| 9 |
C
Cookie Cutters Haircuts for Kids
|
-5.6% |
| 10 | H Holiday Hair | -5.7% |
| 166 | T The Parlour | -2.2% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked The Parlour locations across 12 US states.
Tracked stores by state
- Colorado 4
- Arizona 1
- Florida 1
- Illinois 1
- Maryland 1
- North Carolina 1
- New Jersey 1
- Nevada 1
- Rhode Island 1
- South Carolina 1
- Texas 1
- Washington 1
Customer overlap
Who shops at The Parlour
Tracked chains The Parlour customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Durham Co-op Market
100
C
Cocoa Cinnamon
48
G
Geer Street Garden
44
B
Bulldega Urban Market
40
Q
Queeny's
38
R
Rock's Bar and Hair Shop
34
P
Pizzeria Toro
34
G
Green Door
33
M
Monuts
32
P
Parker and Otis
31
More trends