Growth
The Jalapeno Tree against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Jalapeno Tree's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked The Jalapeno Tree locations across 1 US state. All of them are in Texas.
Tracked stores by state
- Texas 15
Customer overlap
Who shops at The Jalapeno Tree
Tracked chains The Jalapeno Tree customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Brookshire's
100
Zippy J's
66
Brookshire's Fuel
41
Posados Cafe
41
Superior Outfitters
40
Super 1 Foods Fuel
37
Kim's
36
Papacita's
35
Rite Track
35
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