Growth
The Cracked Egg against its category
The biggest tracked US breakfast & brunch cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Cracked Egg's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | First Watch | +3.1% |
| 2 | The Original Pancake House | +7.0% |
| 3 | Another Broken Egg Cafe | -6.8% |
| 4 | Eggs Up Grill | +13.4% |
| 5 | Biscuitville | -7.5% |
| 6 | Snooze, an A.M. Eatery | -2.8% |
| 7 | The Toasted Yolk Cafe | +3.2% |
| 8 | Keke's Breakfast Cafe | - |
| 9 | Milk & Honey Southern Inspired Kitchen | - |
| 10 | Milk & Honey | +1.0% |
| 124 | The Cracked Egg | -6.0% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked The Cracked Egg locations across 8 US states. Colorado, Michigan, and Nevada hold 55% of them.
Customer overlap
Who shops at The Cracked Egg
Tracked chains The Cracked Egg customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Hays Market
100
Village Food Market
86
Park Place Fine Wine Liquor Cigars
82
Johnstown Liquor
70
Mr C's Deli of Grosse Pointe Farms
63
Fresh Farms Market
56
Crabby Joe's Deck & Grill
39
Las Glorias Grill
37
Parkway Foods
36
More trends