Growth
Tacos El Toro against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tacos El Toro's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Tacos El Toro locations across 8 US states.
Customer overlap
Who shops at Tacos El Toro
Tracked chains Tacos El Toro customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Frostee's Burger & Ice Cream
100
W
Willis Supermarket
89
F
Frosty Queen Express
72
H
Howards Mini Mart
68
S
Stockdale Liquors
61
L
Lucky Seven Food Store
59
L
Leo's Burgers
58
S
Samco Food Store
55
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