Growth
Senor Tequila against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Senor Tequila's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 145 | Senor Tequila | -5.4% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Senor Tequila locations across 7 US states. Arkansas, Florida, and Nebraska hold 69% of them.
Customer overlap
Who shops at Senor Tequila
Tracked chains Senor Tequila customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Edwards Food Giant
89
North Little Rock City Hall
78
First Electric Cooperative
74
Little Rock
73
Saracen Casino Resort
72
Value Foods
71
Bryant City Hall
71
Benton Utilities
66
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