Growth
Saffron against its category
The biggest tracked US Indian & South Asian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Saffron's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Morongo Band of Mission Indians | - |
| 2 | Taste of India | -1.9% |
| 3 | Red Fort Cuisine Of India | +15.7% |
| 4 | Taj Indian Cuisine | - |
| 5 | India Palace | -3.5% |
| 6 | Tandoor | +6.9% |
| 7 | Taj Mahal | +12.4% |
| 8 | Chai Pani | - |
| 9 | Saffron Indian Cuisine | +9.5% |
| 10 | Bollywood Masala | -4.6% |
| 76 | Saffron | +1.4% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Saffron locations across 8 US states. New Jersey, New York, and Texas hold 50% of them.
Tracked stores by state
- New Jersey 2
- New York 2
- Texas 2
- Virginia 2
- California 1
- Illinois 1
- Ohio 1
- Washington 1
Customer overlap
Who shops at Saffron
Tracked chains Saffron customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
West Town Village Market
100
Cinemark Waco and XD
58
Slow Rise Slice House
47
H-E-B Gas Station
35
Ferris Shawarma
35
Hokkaido Sushi Bar
34
Shorty's Pizza Shack
32
Tacodeli
22
Elation Brewing
22
Rajput Indian Cuisine
19
More trends