Growth
Rumbi Island Grill against its category
The biggest tracked US casual dining chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rumbi Island Grill's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Texas Roadhouse | +6.1% |
| 2 | Chili's Grill & Bar | +5.7% |
| 3 | Olive Garden | +2.0% |
| 4 | Applebee's Grill + Bar | -1.3% |
| 5 | LongHorn Steakhouse | +9.0% |
| 6 | Outback Steakhouse | +0.2% |
| 7 | Red Robin Gourmet Burgers | -5.4% |
| 8 | Red Lobster | -0.7% |
| 9 | BJ's Restaurant & Brewhouse | -8.6% |
| 10 | Cheddar's Scratch Kitchen | +1.6% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Rumbi Island Grill locations across 3 US states. Utah holds 81% of them.
Customer overlap
Who shops at Rumbi Island Grill
Tracked chains Rumbi Island Grill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Macey's
85
Maverik
73
Harmons
73
Lee's Marketplace
50
Costa Vida
50
Deseret Book
42
Al's Sporting Goods
42
Broulim's
42
Dick's Market
38
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