Growth
Primo Pizza against its category
The biggest tracked US pizzerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Primo Pizza's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Mellow Mushroom | -1.1% |
| 2 | LaRosa's Pizzeria | -3.0% |
| 3 | Barro's Pizza | +0.2% |
| 4 | Idaho Pizza Company | +3.0% |
| 5 | Pizza King | -10.0% |
| 6 | Dion's | - |
| 7 | Grimaldi's | +7.7% |
| 8 | Giordano's Pizza | +2.1% |
| 9 | Rosati's Pizza | +12.8% |
| 10 | Tony's Pizza | +2.8% |
| 142 | Primo Pizza | -22.1% |
Share of tracked category spend, indexed
Store footprint
Store map
29 tracked Primo Pizza locations across 11 US states. New Jersey, New York, and Virginia hold 45% of them.
Tracked stores by state
- New Jersey 5
- New York 4
- Virginia 4
- California 3
- Massachusetts 3
- Connecticut 2
- North Carolina 2
- Pennsylvania 2
- Texas 2
- Florida 1
- Minnesota 1
Customer overlap
Who shops at Primo Pizza
Tracked chains Primo Pizza customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Juliano's Pub & Grill
100
Jones & 50 Wine and Spirits
67
Egg Harbor Twp
64
Apple Country Market
64
Passion Vines Liquor Store
64
Brothers Liquor
49
Mr Z's Pizza
49
Clayton Mart
48
Tidewater Trail Animal Hospital
45
Jim's Liberty Service Station
44
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