Growth
Pepper's Mexican Grill and Cantina against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pepper's Mexican Grill and Cantina's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 30 | Pepper's Mexican Grill and Cantina | +9.2% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked Pepper's Mexican Grill and Cantina locations across 4 US states. Florida, Kentucky, and Michigan hold 94% of them.
Customer overlap
Who shops at Pepper's Mexican Grill and Cantina
Tracked chains Pepper's Mexican Grill and Cantina customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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