Growth
Original Italian Pizza against its category
The biggest tracked US pizzerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Original Italian Pizza's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Mellow Mushroom | -1.1% |
| 2 | LaRosa's Pizzeria | -3.0% |
| 3 | Barro's Pizza | +0.2% |
| 4 | Idaho Pizza Company | +3.0% |
| 5 | Pizza King | -10.0% |
| 6 | Dion's | - |
| 7 | Grimaldi's | +7.7% |
| 8 | Giordano's Pizza | +2.1% |
| 9 | Rosati's Pizza | +12.8% |
| 10 | Tony's Pizza | +2.8% |
Share of tracked category spend, indexed
Store footprint
Store map
42 tracked Original Italian Pizza locations across 5 US states. Pennsylvania, New York, and Virginia hold 95% of them.
Tracked stores by state
- Pennsylvania 26
- New York 11
- Virginia 3
- Texas 1
- West Virginia 1
Customer overlap
Who shops at Original Italian Pizza
Tracked chains Original Italian Pizza customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Everett Foodliner
100
The Taco Wagon
74
Bedford Rural Electric Cooperative
64
Saxton Market
59
Dog Gone Good Fuel
58
Bedford True Value
54
Martin General Store - Saxton
54
Everett Railroad
53
Wengerds
53
Wolf Run Veterinary Clinic
50
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