Growth
My Favorite Things against its category
The biggest tracked US gift shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks My Favorite Things's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hallmark
|
+1.3% |
| 2 | W WinStar World Casino and Resort | - |
| 3 |
M
Miniso
|
+17.2% |
| 4 |
T
The Paper Store
|
-5.7% |
| 5 | E Earthbound Trading Co. | -12.7% |
| 6 |
A
Alvin's Island
|
-9.9% |
| 7 |
P
Painted Tree Boutiques
|
-38.1% |
| 8 |
S
Sunsations
|
-15.9% |
| 9 | V Vance Outdoors | -2.3% |
| 10 |
B
Banner's Hallmark Shop
|
-42.7% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked My Favorite Things locations across 7 US states.
Tracked stores by state
- Colorado 3
- Florida 2
- Kentucky 1
- North Carolina 1
- Oklahoma 1
- South Carolina 1
- Tennessee 1
Customer overlap
Who shops at My Favorite Things
Tracked chains My Favorite Things customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
I
Island Surf Company
100
C
Coconut Joe's
40
M
Malone's Hamburg
33
A
Acme Lowcountry Kitchen
24
C
Carboy
22
C
Carson's Food And Drink
21
L
Littleton
19
L
Los Dos Potrillos
18
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