Growth
Molly Maid against its category
The biggest tracked US house cleaning services chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Molly Maid's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | E Ever | -39.5% |
| 2 |
T
The Cleaning Authority
|
+11.4% |
| 3 |
M
Molly Maid
|
- |
| 4 |
M
Merry Maids
|
- |
| 5 |
T
The Maids
|
+4.8% |
| 6 |
M
Maid Brigade
|
- |
| 7 |
T
Two Maids
|
- |
| 8 | R Real World Cleaning Services of Columbus | +9.9% |
| 9 |
M
MaidPro
|
+2.6% |
| 10 | B Bello's Cleaning | - |
Share of tracked category spend, indexed
Store footprint
Store map
79 tracked Molly Maid locations across 27 US states.
Tracked stores by state
- Florida 9
- Illinois 9
- North Carolina 6
- Ohio 6
- Washington 6
- Michigan 4
- New York 4
- Virginia 4
- California 3
- Colorado 3
- Indiana 3
- Texas 3
- Kentucky 2
- Massachusetts 2
- Tennessee 2
- Wisconsin 2
- Arkansas 1
- Arizona 1
- Connecticut 1
- Georgia 1
- Idaho 1
- Missouri 1
- New Jersey 1
- New Mexico 1
- Nevada 1
- Oregon 1
- Utah 1
Customer overlap
Who shops at Molly Maid
Tracked chains Molly Maid customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends