Growth
Merry Maids against its category
The biggest tracked US house cleaning services chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Merry Maids's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | E Ever | -39.5% |
| 2 |
T
The Cleaning Authority
|
+11.4% |
| 3 |
M
Molly Maid
|
- |
| 4 |
M
Merry Maids
|
- |
| 5 |
T
The Maids
|
+4.8% |
| 6 |
M
Maid Brigade
|
- |
| 7 |
T
Two Maids
|
- |
| 8 | R Real World Cleaning Services of Columbus | +9.9% |
| 9 |
M
MaidPro
|
+2.6% |
| 10 | B Bello's Cleaning | - |
Share of tracked category spend, indexed
Store footprint
Store map
74 tracked Merry Maids locations across 30 US states.
Tracked stores by state
- Maryland 6
- Ohio 6
- Pennsylvania 6
- Massachusetts 5
- Washington 5
- California 3
- Colorado 3
- Florida 3
- Georgia 3
- Indiana 3
- North Carolina 3
- New York 3
- Virginia 3
- Illinois 2
- Oregon 2
- South Carolina 2
- Texas 2
- Wisconsin 2
- Alabama 1
- Connecticut 1
- Delaware 1
- Kentucky 1
- Maine 1
- Michigan 1
- Minnesota 1
- New Jersey 1
- New Mexico 1
- Oklahoma 1
- Tennessee 1
- Utah 1
Customer overlap
Who shops at Merry Maids
Tracked chains Merry Maids customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends