Growth
Moka against its category
The biggest tracked US coffee chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Moka's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Starbucks
|
-9.4% |
| 2 |
D
Dunkin'
|
-9.9% |
| 3 |
D
Dutch Bros Coffee
|
-0.0% |
| 4 |
7
7 Brew Coffee
|
- |
| 5 |
T
Tim Hortons
|
-3.5% |
| 6 |
S
Scooter's Coffee
|
+5.5% |
| 7 |
B
Biggby Coffee
|
-13.6% |
| 8 |
B
Black Rock Coffee Bar
|
+4.9% |
| 9 |
C
Caribou Coffee
|
+3.4% |
| 10 |
B
Better Buzz Coffee
|
- |
| 91 |
M
Moka
|
+8.2% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Moka locations across 5 US states.
Tracked stores by state
- Wisconsin 7
- Minnesota 4
- California 1
- Illinois 1
- Pennsylvania 1
Customer overlap
Who shops at Moka
Tracked chains Moka customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Galaxy Nail & Skin Care
100
J
JavaVino
94
S
Senor Villa
90
B
Blue Moon Restaurant
89
G
Gundersen Health System
88
Gundersen Health System
88
L
La Crosse Area Synod
77
F
Free Range Exchange - La Crosse
68
D
Dahl Automotive
67
A
Apple City Smoke Shop
65
G
Gundersen Pharmacy
62
Gundersen Pharmacy
62
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