Growth
Miller Fitness against its category
The biggest tracked US gym chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Miller Fitness's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
Y
YMCA
|
-7.2% |
| 2 |
C
Crunch Fitness
|
- |
| 3 |
P
Planet Fitness
|
-31.8% |
| 4 |
E
Equinox
|
-2.9% |
| 5 |
L
Life Time
|
- |
| 6 |
E
EōS Fitness
|
- |
| 7 |
G
Gold's Gym
|
-19.6% |
| 8 |
A
Anytime Fitness
|
+0.3% |
| 9 |
U
UFC GYM
|
-4.2% |
| 10 |
O
Onelife Fitness
|
-53.5% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Miller Fitness locations across 3 US states.
Tracked stores by state
- Maine 8
- Ohio 1
- South Carolina 1
Customer overlap
Who shops at Miller Fitness
Tracked chains Miller Fitness customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Gowell's Shop & Save
53
C
Cushnoc Brewing Company
45
T
Tradewinds Market
42
L
Lewiston Circle-K Irving
32
Lewiston Circle-K Irving
32
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