Growth
Mi Familia Restaurant against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mi Familia Restaurant's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked Mi Familia Restaurant locations across 9 US states. Texas, New Jersey, and Arkansas hold 67% of them.
Tracked stores by state
- Texas 8
- New Jersey 3
- Arkansas 1
- Connecticut 1
- Florida 1
- Illinois 1
- Indiana 1
- Nebraska 1
- South Carolina 1
Customer overlap
Who shops at Mi Familia Restaurant
Tracked chains Mi Familia Restaurant customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends