Growth
Mi Casa against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mi Casa's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked Mi Casa locations across 13 US states and DC.
Tracked stores by state
- Texas 5
- New York 2
- California 1
- District of Columbia 1
- Georgia 1
- Iowa 1
- Illinois 1
- Kentucky 1
- Mississippi 1
- North Carolina 1
- Nevada 1
- Ohio 1
- Pennsylvania 1
- Tennessee 1
Customer overlap
Who shops at Mi Casa
Tracked chains Mi Casa customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Tri-County Cineplex
100
W
WD Bryant & Son Ace
97
O
Old Town Grill of Corbin
88
B
Brooklyn Brothers Pizzeria
83
L
Laurel Ridge Landfill
81
G
Gordon Hill Market
78
W
Whitley County Clerk
73
T
Tomahawks
73
S
Spirits of Troy
69
M
Monteagle wine and spirits
67
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