Growth
Mel's Diner against its category
The biggest tracked US family restaurants & diners by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mel's Diner's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Cracker Barrel Old Country Store | +0.1% |
| 2 | IHOP | -2.2% |
| 3 | Waffle House | +7.1% |
| 4 | Denny's | -7.2% |
| 5 | Bob Evans | -0.0% |
| 6 | Black Bear Diner | +9.9% |
| 7 | Eat'n Park | -2.9% |
| 8 | Perkins American Food Co. | -0.0% |
| 9 | Silver Diner | -2.4% |
| 10 | Village Inn | +5.3% |
| 84 | Mel's Diner | -22.3% |
Share of tracked category spend, indexed
Store footprint
Store map
25 tracked Mel's Diner locations across 15 US states. Florida, California, and Arkansas hold 48% of them.
Tracked stores by state
- Florida 6
- California 4
- Arkansas 2
- New York 2
- Arizona 1
- Kentucky 1
- Louisiana 1
- Mississippi 1
- North Carolina 1
- Nebraska 1
- Nevada 1
- Oklahoma 1
- Pennsylvania 1
- Texas 1
- Washington 1
Customer overlap
Who shops at Mel's Diner
Tracked chains Mel's Diner customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Boomtown Buffet
100
Lee Health
80
Pinchers Crab Shack
68
24 Hour Fuel
65
NCH Healthcare System
64
Universal Studios Hollywood
47
Iguana Mia
45
Viscaya Prado Veterinary Hospital
39
Farmer Joe's
33
Las Montañas Supermarkets
32
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