Growth
Marketplace against its category
The biggest tracked US military commissaries & exchanges by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Marketplace's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Navy Exchange | -0.6% |
| 2 | AAFES | +6.1% |
| 3 | Marine Corps Exchange | -1.7% |
| 4 | Exchange | +6.9% |
| 5 | Coast Guard Exchange | +6.2% |
| 6 | Little Creek Commissary | -4.9% |
| 7 | Army & Air Force Exchange Service | +1.4% |
| 8 | MCAS Miramar Commissary | -5.8% |
| 9 | Hickam AFB Commissary | +8.7% |
| 10 | Commissary | +5.0% |
| 42 | Marketplace | -4.3% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Marketplace locations across 12 US states. Georgia, North Carolina, and California hold 48% of them.
Customer overlap
Who shops at Marketplace
Tracked chains Marketplace customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Madisonville ACE
100
Dos Copas
47
Baptist Health Deaconess Urgent Care
36
Pennyrile Animal Clinic
36
Madisonville Tire
31
Marine Corps Recruiting
31
Silver Star Burgers
31
Double Up smoke and vape
30
Calhoun Feed Service
30
Tender Care Veterinary Clinic
22
More trends