Growth
Cirilla's against its category
The biggest tracked US sexual wellness by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Cirilla's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Adam & Eve Stores | +0.4% |
| 2 | Lion's Den | +4.1% |
| 3 | Cirilla's | +13.0% |
| 4 | Fascinations | +8.9% |
| 5 | Castle Megastore | +15.7% |
| 6 | Adam & Eve | +10.3% |
| 7 | Lover's Lane | +0.4% |
| 8 | Romantic Kingdom | +13.9% |
| 9 | Priscilla McCall's | -10.0% |
| 10 | Cindie's | -4.6% |
Share of tracked category spend, indexed
Store footprint
Store map
67 tracked Cirilla's locations across 7 US states. Indiana, Michigan, and Ohio hold 66% of them.
Customer overlap
Who shops at Cirilla's
Tracked chains Cirilla's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends