Growth
Lover's Lane against its category
The biggest tracked US sexual wellness by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Lover's Lane's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | A Adam & Eve Stores | +1.5% |
| 2 | L Lion's Den | +4.6% |
| 3 | C Cirilla's | +12.9% |
| 4 |
F
Fascinations
|
+9.7% |
| 5 |
C
Castle Megastore
|
+17.9% |
| 6 |
A
Adam & Eve
|
+11.6% |
| 7 | R Romantic Kingdom | +15.6% |
| 8 | L Lover's Lane | -1.5% |
| 9 | P Priscilla McCall's | -8.8% |
| 10 | C Cindie's | -3.5% |
Share of tracked category spend, indexed
Store footprint
Store map
32 tracked Lover's Lane locations across 3 US states.
Customer overlap
Who shops at Lover's Lane
Tracked chains Lover's Lane customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Great Lakes Naval Base
34
M
Midtown Fresh
33
P
Pete's Fresh Market
30
Pete's Fresh Market
30
G
Greenwood
29
G
Great Lakes Commissary
28
More trends