Growth
La Huerta against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Huerta's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked La Huerta locations across 5 US states. Arkansas, Illinois, and Oklahoma hold 89% of them.
Customer overlap
Who shops at La Huerta
Tracked chains La Huerta customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Arkansas Valley Electric Co-Op
100
JAM Mart
92
The Vapor Station
76
Sodie's Wine & Spirits
76
Fort Smith City Hall
75
Farmers Coop
69
Choctaw Casinos & Resorts
63
Riverpointe Wine & Spirits
61
Malco Cinema 12
54
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