Growth
KOA against its category
The biggest tracked US campground chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks KOA's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Lagoon RV Park & Campground | - |
| 2 | Yogi Bear's Jellystone Park | +10.9% |
| 3 | Bethpage Camp-Resort | +9.1% |
| 4 | Coronado | -6.8% |
| 5 | Brennan Beach Campground | +13.0% |
| 6 | Thousand Trails | +11.6% |
| 7 | KOA | -74.0% |
| 8 | Adventure Bound Camping Resorts | +5.5% |
| 9 | Fiddlers Cove RV Park | -3.9% |
| 10 | Fairways RV Resort | +10.0% |
Share of tracked category spend, indexed
Store footprint
Store map
57 tracked KOA locations across 28 US states. Colorado, Florida, and California hold 30% of them.
Tracked stores by state
- Colorado 6
- Florida 6
- California 5
- Arizona 4
- Pennsylvania 3
- Illinois 2
- Michigan 2
- Montana 2
- North Carolina 2
- South Dakota 2
- Tennessee 2
- Utah 2
- Virginia 2
- West Virginia 2
- Wyoming 2
- Idaho 1
- Kentucky 1
- Louisiana 1
- Maryland 1
- Maine 1
- Mississippi 1
- Nebraska 1
- New Mexico 1
- Nevada 1
- New York 1
- Ohio 1
- Texas 1
- Vermont 1
Customer overlap
Who shops at KOA
Tracked chains KOA customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Camping World
100
Sun Outdoors
64
Cherry Hill
58
Oliver's Market
31
Petaluma
26
Mary's Pizza Shack
24
Raley's
21
Safeway
19
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