Growth
iTan against its category
The biggest tracked US tanning salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks iTan's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Palm Beach Tan | +3.8% |
| 2 | New York Tan | +4.2% |
| 3 | Sun Tan City | -7.8% |
| 4 | L.A. Tan | -6.8% |
| 5 | Glo Tanning | - |
| 6 | Superior Tan | - |
| 7 | Beach Bum Tanning & Airbrush Salon | -21.3% |
| 8 | A Total Tan | -25.4% |
| 9 | Hollywood Tans | +8.2% |
| 10 | Sun Spot Tanning Salon | +5.1% |
| 49 | iTan | -65.3% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked iTan locations across 1 US state. All of them are in California.
Tracked stores by state
- California 17
Customer overlap
Who shops at iTan
Tracked chains iTan customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends