Growth
Imperial Palace against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Imperial Palace's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Panda Express
|
+5.3% |
| 2 | S Steam | +13.2% |
| 3 | C China Wok | -3.6% |
| 4 |
D
Din Tai Fung
|
+11.2% |
| 5 | C China King | -1.6% |
| 6 | G Great Wall | -6.5% |
| 7 | C China Garden | -4.9% |
| 8 | H Hong Kong Restaurant | -5.7% |
| 9 | N New China | -6.5% |
| 10 |
P
Pei Wei
|
-10.5% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Imperial Palace locations across 8 US states.
Tracked stores by state
- Nebraska 5
- Illinois 2
- California 1
- Indiana 1
- Michigan 1
- Pennsylvania 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Imperial Palace
Tracked chains Imperial Palace customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Baker's Fuel
100
M
My Dad's Pizza & Deli
54
H
Hilltop Beer Distributor
51
C
Country Superette
51
F
Fiddle Inn
51
R
Rosco's Sports Bar & Grill
49
U
U Pick 6 Harbor House
45
C
Cimino's Little Italy
45
L
La Patrona Mexican Cantina & Grill
44
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