Growth
Hen House against its category
The biggest tracked US supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hen House's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
Kroger
|
- |
| 2 |
P
Publix
|
-1.7% |
| 3 |
M
Meijer
|
-1.2% |
| 4 |
F
Food Lion
|
-3.7% |
| 5 |
S
Safeway
|
-4.9% |
| 6 |
H
H-E-B
|
+9.2% |
| 7 |
H
Harris Teeter
|
-4.3% |
| 8 |
G
Giant Eagle
|
-5.8% |
| 9 |
A
Albertsons
|
-4.0% |
| 10 |
F
Fred Meyer
|
-6.9% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Hen House locations across 13 US states.
Customer overlap
Who shops at Hen House
Tracked chains Hen House customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Tavern In The Village
54
S
Sand Springs Saloon & Steakhouse
44
M
Mike's Wine and Spirits
43
D
Diablo Foods
40
S
Sharkmart
36
T
Train's Quickstop
35
W
Woody's BBQ
33
E
Eagle Springs Pub
33
F
French Market
31
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