Growth
Hen House Market against its category
The biggest tracked US supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hen House Market's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
|
- |
| 2 |
P
|
-1.7% |
| 3 |
M
|
-1.2% |
| 4 |
F
|
-3.7% |
| 5 |
S
|
-4.9% |
| 6 |
H
|
+9.2% |
| 7 |
H
|
-4.3% |
| 8 |
G
|
-5.8% |
| 9 |
A
|
-4.0% |
| 10 |
F
|
-6.9% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Hen House Market locations across 3 US states.
Tracked stores by state
- Kansas 8
- Colorado 1
- Massachusetts 1
Customer overlap
Who shops at Hen House Market
Tracked chains Hen House Market customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends