Growth
Harvest Market against its category
The biggest tracked US supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Harvest Market's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Kroger | +10.4% |
| 2 | Publix | -0.8% |
| 3 | Food Lion | -3.0% |
| 4 | Meijer | +1.0% |
| 5 | Safeway | -4.0% |
| 6 | H-E-B | +14.3% |
| 7 | Harris Teeter | -3.8% |
| 8 | Albertsons | -3.7% |
| 9 | Smith's Food and Drug Stores | +2.6% |
| 10 | Giant Eagle | -3.0% |
| 131 | Harvest Market | +3.8% |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked Harvest Market locations across 16 US states. California, Illinois, and Kansas hold 35% of them.
Tracked stores by state
- California 3
- Illinois 3
- Kansas 2
- Massachusetts 2
- Wisconsin 2
- Delaware 1
- Florida 1
- Indiana 1
- Michigan 1
- New Hampshire 1
- Ohio 1
- Oregon 1
- Rhode Island 1
- South Carolina 1
- Texas 1
- Washington 1
Customer overlap
Who shops at Harvest Market
Tracked chains Harvest Market customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
County Market
100
Pini Hardware
90
S & B Market
89
Common Ground Food Co-op
84
Ukiah Natural Foods Co-op
78
Party Shoppe
76
Decatur County REMC
73
Gualala Supermarket
73
Niemanns
70
Hunter's Shop 'n Save
70
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