Growth
Harold's Chicken Shack against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Harold's Chicken Shack's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chick-fil-A | +4.8% |
| 2 | Raising Cane's Chicken Fingers | -4.8% |
| 3 | Popeyes Louisiana Kitchen | -4.5% |
| 4 | KFC | -10.7% |
| 5 | Zaxby's | +1.1% |
| 6 | Wingstop | -6.4% |
| 7 | Bojangles' | +0.6% |
| 8 | Dave's Hot Chicken | +15.5% |
| 9 | Church's Chicken | +3.8% |
| 10 | Slim Chickens | -3.3% |
| 25 | Harold's Chicken Shack | +14.6% |
Share of tracked category spend, indexed
Store footprint
Store map
66 tracked Harold's Chicken Shack locations across 9 US states. Illinois, Indiana, and California hold 88% of them.
Customer overlap
Who shops at Harold's Chicken Shack
Tracked chains Harold's Chicken Shack customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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