Growth
Happy Family against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Happy Family's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panda Express | +5.9% |
| 2 | China Wok | -2.4% |
| 3 | Din Tai Fung | +12.3% |
| 4 | China King | -1.0% |
| 5 | Great Wall | -5.0% |
| 6 | China Garden | -4.1% |
| 7 | New China | -6.8% |
| 8 | Hong Kong Restaurant | -5.3% |
| 9 | China House | -5.7% |
| 10 | Pei Wei | -11.0% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Happy Family locations across 7 US states. Pennsylvania, California, and Georgia hold 60% of them.
Tracked stores by state
- Pennsylvania 4
- California 1
- Georgia 1
- Indiana 1
- New York 1
- Oklahoma 1
- Virginia 1
Customer overlap
Who shops at Happy Family
Tracked chains Happy Family customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Sunny's Express Mart
100
Corner Cone
83
Argot's Hardware
77
Heckman Orchards
56
Spinelli's Brick Oven Pizzeria
37
The Bagel Experience
34
Marie's Italian Deli
23
Bright Star Fuel
23
Fill & Fly
22
Chestnut Hill Star Diner
18
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