Growth
Gretchen's Hallmark Shop against its category
The biggest tracked US gift shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Gretchen's Hallmark Shop's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Hallmark | -0.2% |
| 2 | WinStar World Casino and Resort | - |
| 3 | Miniso | +16.5% |
| 4 | Earthbound Trading Co. | -14.2% |
| 5 | The Paper Store | -4.3% |
| 6 | Alvin's Island | -9.4% |
| 7 | Painted Tree Boutiques | -40.1% |
| 8 | Sunsations | -15.0% |
| 9 | Banner's Hallmark Shop | -43.2% |
| 10 | Disney Springs Marketplace | -0.3% |
| 36 | Gretchen's Hallmark Shop | - |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Gretchen's Hallmark Shop locations across 4 US states. Georgia, New York, and Florida hold 92% of them.
Tracked stores by state
- Georgia 6
- New York 3
- Florida 2
- North Carolina 1
Customer overlap
Who shops at Gretchen's Hallmark Shop
Tracked chains Gretchen's Hallmark Shop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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