Growth
Golden Star against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Golden Star's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panda Express | +5.9% |
| 2 | China Wok | -2.4% |
| 3 | Din Tai Fung | +12.3% |
| 4 | China King | -1.0% |
| 5 | Great Wall | -5.0% |
| 6 | China Garden | -4.1% |
| 7 | New China | -6.8% |
| 8 | Hong Kong Restaurant | -5.3% |
| 9 | China House | -5.7% |
| 10 | Pei Wei | -11.0% |
| 100 | Golden Star | +12.4% |
Share of tracked category spend, indexed
Store footprint
Store map
32 tracked Golden Star locations across 15 US states. New York, Pennsylvania, and California hold 53% of them.
Tracked stores by state
- New York 7
- Pennsylvania 6
- California 4
- New Mexico 3
- New Jersey 2
- Alabama 1
- Florida 1
- Idaho 1
- Kentucky 1
- Massachusetts 1
- Maryland 1
- Oregon 1
- Texas 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Golden Star
Tracked chains Golden Star customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Silver City Food Basket
100
Buttermilk Shamrock Super Service Center
92
R & L Service Center
87
Pepper's Supermarket
66
Snappy Mart
56
Silver City Administrative Office
51
Circle Heart
48
Wranglers Bar & Grill
44
Jalisco Cafe
43
Snappy Liquor
42
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