Growth
Frisch's Big Boy against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Frisch's Big Boy's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-3.0% |
| 2 |
T
Texas Roadhouse
|
+5.2% |
| 3 |
C
Chili's Grill & Bar
|
+7.9% |
| 4 |
O
Olive Garden
|
+1.6% |
| 5 |
A
Applebee's Grill + Bar
|
-3.2% |
| 6 |
L
LongHorn Steakhouse
|
+7.2% |
| 7 |
C
Cracker Barrel Old Country Store
|
-3.7% |
| 8 |
O
Outback Steakhouse
|
-0.2% |
| 9 |
T
The Cheesecake Factory
|
+0.7% |
| 10 |
D
Denny's
|
-8.4% |
| 137 |
F
Frisch's Big Boy
|
-27.3% |
Share of tracked category spend, indexed
Store footprint
Store map
93 tracked Frisch's Big Boy locations across 3 US states.
Customer overlap
Who shops at Frisch's Big Boy
Tracked chains Frisch's Big Boy customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
J
Jungle Jims
33
Jungle Jims
33
T
Trihealth
30
Trihealth
30
S
St. Elizabeth Healthcare
28
A
Adams Rural Electric
27
R
Remke
26
Remke
26
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