Growth
Fortune Cookie against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fortune Cookie's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panda Express | +5.9% |
| 2 | China Wok | -2.4% |
| 3 | Din Tai Fung | +12.3% |
| 4 | China King | -1.0% |
| 5 | Great Wall | -5.0% |
| 6 | China Garden | -4.1% |
| 7 | New China | -6.8% |
| 8 | Hong Kong Restaurant | -5.3% |
| 9 | China House | -5.7% |
| 10 | Pei Wei | -11.0% |
| 58 | Fortune Cookie | -6.9% |
Share of tracked category spend, indexed
Store footprint
Store map
31 tracked Fortune Cookie locations across 18 US states. California, North Carolina, and New York hold 35% of them.
Tracked stores by state
- California 4
- North Carolina 4
- New York 3
- Florida 2
- Georgia 2
- Massachusetts 2
- Maryland 2
- Pennsylvania 2
- Arkansas 1
- Arizona 1
- Connecticut 1
- Maine 1
- Michigan 1
- New Jersey 1
- Nevada 1
- Texas 1
- Utah 1
- Wisconsin 1
Customer overlap
Who shops at Fortune Cookie
Tracked chains Fortune Cookie customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Ken-Mar Liquors
100
Dares Beach Market
86
Nick's of Calvert
85
ABD Liquors
72
Gateway Restaurant & Lounge
65
Spirits of Calvert
65
Stager's Store
59
Parkway Liquor
57
Prince Frederick Animal Hospital
56
Prima Pizza
49
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