Growth
Fish Tales against its category
The biggest tracked US seafood & Cajun chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fish Tales's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pappadeaux Seafood Kitchen
|
+4.0% |
| 2 |
C
Captain D's
|
-1.0% |
| 3 |
L
Long John Silver's
|
+6.8% |
| 4 |
H
Hook & Reel Cajun Seafood & Bar
|
-0.3% |
| 5 |
C
Crafty Crab
|
-13.7% |
| 6 |
R
Red Crab
|
-4.1% |
| 7 |
T
The Juicy Crab
|
- |
| 8 | J JJ Fish & Chicken | -0.8% |
| 9 |
T
The Juicy Seafood
|
-5.0% |
| 10 | T The Boiling Crab | -3.7% |
| 69 | F Fish Tales | +6.8% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Fish Tales locations across 9 US states.
Customer overlap
Who shops at Fish Tales
Tracked chains Fish Tales customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Coastal Electric Cooperative
100
Coastal Electric Cooperative
100
G
Game Time Sports Bar
83
R
Royal Ace
80
P
Pound IGA
71
F
Food City Express
71
S
Sunshine Breakfast Restaurant
52
P
PawParazzi Pet Boutique
49
R
Ricciardi's Pizzeria and Bar
44
T
The Local on 17
42
M
M&B Liquors
40
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