Growth
First Impressions Salon against its category
The biggest tracked US beauty salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks First Impressions Salon's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | European Wax Center | -6.1% |
| 2 | Hair Depot | - |
| 3 | Excalibur Hotel & Casino | -3.9% |
| 4 | Amazing Lash Studio | -33.5% |
| 5 | The Lash Lounge | +16.8% |
| 6 | Waxing the City | +1.6% |
| 7 | The Hair Palace | - |
| 8 | Sugaring NYC | -11.1% |
| 9 | Brazilian Wax by Andreia | -4.4% |
| 10 | Genesis Beauty | - |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked First Impressions Salon locations across 10 US states. North Carolina, Indiana, and Michigan hold 50% of them.
Tracked stores by state
- North Carolina 3
- Indiana 2
- Michigan 2
- Alabama 1
- Arkansas 1
- Florida 1
- Georgia 1
- Minnesota 1
- Pennsylvania 1
- Wyoming 1
Customer overlap
Who shops at First Impressions Salon
Tracked chains First Impressions Salon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends