Growth
Filson against its category
The biggest tracked US outdoor apparel & gear chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Filson's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Columbia Sportswear Company
|
-4.1% |
| 2 |
T
The North Face
|
+13.0% |
| 3 |
L
L.L.Bean
|
+10.6% |
| 4 |
S
Surf Style
|
+7.6% |
| 5 |
E
Eddie Bauer
|
-27.7% |
| 6 |
R
Ron Jon Surf Shop
|
+2.4% |
| 7 | C Columbia | +2.4% |
| 8 |
C
Columbia Sportswear
|
+3.3% |
| 9 |
S
Sun & Ski Sports
|
-5.1% |
| 10 |
R
REI
|
+1.3% |
| 30 |
F
Filson
|
-33.0% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Filson locations across 8 US states and DC.
Tracked stores by state
- Minnesota 2
- California 1
- District of Columbia 1
- Illinois 1
- Massachusetts 1
- Michigan 1
- New York 1
- Oregon 1
- Washington 1
Customer overlap
Who shops at Filson
Tracked chains Filson customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
PCC Community Markets
89
PCC Community Markets
89
C
Caffe Vita
53
Caffe Vita
53
Z
Zupan's Markets
26
A
All The Best Pet Care
19
W
Washington State Ferries
18
Washington State Ferries
18
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