Growth
Fairfield against its category
The biggest tracked US hotels & rentals by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fairfield's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Choice Hotels
|
-5.3% |
| 2 |
H
Hampton Inn & Suites
|
-1.0% |
| 3 |
C
Courtyard by Marriott
|
-2.4% |
| 4 |
H
Holiday Inn Express & Suites
|
+4.1% |
| 5 |
M
Marriott
|
-1.7% |
| 6 |
H
Hilton
|
+0.5% |
| 7 |
R
Residence Inn
|
+2.9% |
| 8 |
P
Potawatomi Hotel
|
+7.5% |
| 9 |
H
Hilton Garden Inn
|
-1.3% |
| 10 |
F
Fairfield Inn & Suites
|
+1.7% |
| 156 | F Fairfield | -8.0% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Fairfield locations across 10 US states.
Tracked stores by state
- Florida 3
- California 2
- Alabama 1
- Georgia 1
- Indiana 1
- Kansas 1
- North Carolina 1
- New York 1
- Ohio 1
- Texas 1
Customer overlap
Who shops at Fairfield
Tracked chains Fairfield customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Berd's Grill & Bar
100
J
Jungle Jim's International Market
92
Jungle Jim's International Market
92
F
Fairfield Food Mart
80
M
Minnick's Drive-Thru
79
S
Snow Nails and Spa
66
H
Hammann's Catering, Deli & Butcher Shop
64
M
Minnicks Drive Thru
62
C
City of Fairfield Tax Office
61
P
Pfefferle Tire and Automotive
56
L
Lindenwald Station
52
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