Growth
El Toro Mexican Restaurant against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Toro Mexican Restaurant's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked El Toro Mexican Restaurant locations across 14 US states. Texas, Florida, and Idaho hold 36% of them.
Tracked stores by state
- Texas 4
- Florida 2
- Idaho 2
- Nebraska 2
- Oklahoma 2
- Washington 2
- Alabama 1
- Georgia 1
- Illinois 1
- Kentucky 1
- Minnesota 1
- North Dakota 1
- Ohio 1
- Pennsylvania 1
Customer overlap
Who shops at El Toro Mexican Restaurant
Tracked chains El Toro Mexican Restaurant customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends