Growth
El Pollo Rico against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Pollo Rico's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-6.2% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 9 |
T
The Cheesecake Factory
|
+0.3% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked El Pollo Rico locations across 6 US states.
Customer overlap
Who shops at El Pollo Rico
Tracked chains El Pollo Rico customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
Americana Grocery
100
P
Poco Loco Supermercado
77
J
JD's Supermarket
67
S
Super Groceries
61
T
Todos Supermarket
60
F
Fresh World
59
P
Pan American Bakery
55
C
Casa Garcia's
50
Casa Garcia's
50
K
KikiRiki
49
KikiRiki
49
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