Growth
Golden Krust against its category
The biggest tracked US Latin American & Caribbean chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Golden Krust's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Pollo Tropical | +8.1% |
| 2 | Golden Krust | +3.3% |
| 3 | Sardi's Pollo A La Brasa | +9.1% |
| 4 | Pollo Campero | +0.5% |
| 5 | Gloria's Latin Cuisine | +6.2% |
| 6 | La Carreta | +0.7% |
| 7 | Tucanos Brazilian Grill | +1.3% |
| 8 | La Granja | -2.1% |
| 9 | Columbia Restaurant | +4.9% |
| 10 | El Meson | -0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
83 tracked Golden Krust locations across 10 US states. New York, Florida, and Georgia hold 78% of them.
Tracked stores by state
- New York 25
- Florida 24
- Georgia 16
- New Jersey 7
- Connecticut 4
- Maryland 2
- North Carolina 2
- Massachusetts 1
- Pennsylvania 1
- Texas 1
Customer overlap
Who shops at Golden Krust
Tracked chains Golden Krust customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Caribbean Farmers Market
100
Food Depot
94
Nam Dae Mun Farmers Market
77
Your Dekalb Farmers Market
73
Austell International Market
58
Juici Patties
55
Caribbean Supercenter
54
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