Growth
El Meson against its category
The biggest tracked US Latin American & Caribbean chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Meson's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Pollo Tropical | +8.1% |
| 2 | Golden Krust | +3.3% |
| 3 | Sardi's Pollo A La Brasa | +9.1% |
| 4 | Pollo Campero | +0.5% |
| 5 | Gloria's Latin Cuisine | +6.2% |
| 6 | La Carreta | +0.7% |
| 7 | Tucanos Brazilian Grill | +1.3% |
| 8 | La Granja | -2.1% |
| 9 | Columbia Restaurant | +4.9% |
| 10 | El Meson | -0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked El Meson locations across 9 US states. Indiana, Ohio, and Colorado hold 67% of them.
Tracked stores by state
- Indiana 7
- Ohio 3
- Colorado 2
- Florida 1
- Maryland 1
- North Carolina 1
- New Jersey 1
- Tennessee 1
- Texas 1
Customer overlap
Who shops at El Meson
Tracked chains El Meson customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Lebanon Utilities
100
FL Bakery
72
Krieger's Market
53
Melao Bakery
53
Unidos Supermarket
48
Grillers Puerto Rico
47
Leon Mexican Cuisine
43
Tainos Bakery
41
Thrifty Specialty Produce & Meats
36
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