Growth
El Mazatlan against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Mazatlan's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked El Mazatlan locations across 5 US states. Kentucky, North Carolina, and Illinois hold 80% of them.
Tracked stores by state
- Kentucky 5
- North Carolina 2
- Illinois 1
- Indiana 1
- Minnesota 1
Customer overlap
Who shops at El Mazatlan
Tracked chains El Mazatlan customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Jr Food Stores
100
Lowe's Feed & Grain
100
Warren Rural Electric Co
86
Pub by Novo
83
Warren County KY Gov
76
Graves Gilbert Clinic
66
Sheldon's Express Pharmacy
65
Chucks Liquor Outlet
64
Shogun Express
61
Snodgrass Veterinary Medical Center
56
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