Growth
El Limon against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Limon's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
24 tracked El Limon locations across 3 US states. Pennsylvania holds 92% of them.
Tracked stores by state
- Pennsylvania 22
- Michigan 1
- South Carolina 1
Customer overlap
Who shops at El Limon
Tracked chains El Limon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Weavers Way Co-op
100
GIANT
82
Ambler Beverage Exchange
55
McCaffery's Food Markets
53
George's Market at Dreshertown
51
From The Boot
43
O'Neill's Food Market
41
ACME Markets
39
Great American Pub
39
Ye Olde Ale House
37
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