Growth
El Jalapeno against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Jalapeno's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked El Jalapeno locations across 13 US states.
Tracked stores by state
- Georgia 2
- Alabama 1
- Arkansas 1
- California 1
- Kansas 1
- Maryland 1
- Michigan 1
- New Jersey 1
- Ohio 1
- South Carolina 1
- Texas 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at El Jalapeno
Tracked chains El Jalapeno customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
The Tavern at Your Nexton Harris Teeter
100
The Tavern at Your Nexton Harris Teeter
100
J
Jorgi's Marketplace
90
K
Knightsville Veterinary Clinic
81
K
Knightsville General Store
71
D
Dingus Magee's
58
M
Montreux Bar and Grill
53
P
Purple Rain Tobacco and Vape
50
B
Bill's Enterprises
50
S
Summerville Country Club
45
More trends