Growth
Dior against its category
The biggest tracked US luxury & designer fashion chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dior's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
L
Louis Vuitton
|
+4.6% |
| 2 |
G
Gucci
|
-6.6% |
| 3 |
C
CHANEL
|
+12.2% |
| 4 |
H
Hermès
|
+12.0% |
| 5 |
T
Tory Burch
|
-13.9% |
| 6 |
B
Burberry
|
-6.1% |
| 7 |
B
BOSS Store
|
-2.9% |
| 8 |
S
Saint Laurent
|
-9.2% |
| 9 |
D
Dior
|
-17.0% |
| 10 |
P
Prada
|
+10.0% |
Share of tracked category spend, indexed
Store footprint
Store map
25 tracked Dior locations across 15 US states and DC.
Tracked stores by state
- California 5
- Texas 4
- Florida 2
- New York 2
- Arizona 1
- District of Columbia 1
- Georgia 1
- Hawaii 1
- Illinois 1
- Massachusetts 1
- Michigan 1
- New Jersey 1
- Nevada 1
- Ohio 1
- Pennsylvania 1
- Virginia 1
Customer overlap
Who shops at Dior
Tracked chains Dior customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
CELINE
30
CELINE
30
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