Growth
Delicias against its category
The biggest tracked US Latin American & Caribbean chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Delicias's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pollo Tropical
|
+8.7% |
| 2 |
G
Golden Krust
|
+3.9% |
| 3 |
S
Sardi's Pollo A La Brasa
|
+9.6% |
| 4 |
P
Pollo Campero
|
+0.3% |
| 5 |
G
Gloria's Latin Cuisine
|
+7.6% |
| 6 |
L
La Carreta
|
+1.4% |
| 7 |
T
Tucanos Brazilian Grill
|
+1.3% |
| 8 |
L
La Granja
|
-2.4% |
| 9 |
C
Columbia Restaurant
|
+5.6% |
| 10 | E El Pollo Rico | +3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Delicias locations across 9 US states.
Tracked stores by state
- Arizona 2
- Iowa 1
- Illinois 1
- Kentucky 1
- North Carolina 1
- New Jersey 1
- New York 1
- Texas 1
- Virginia 1
Customer overlap
Who shops at Delicias
Tracked chains Delicias customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fantasy Nightclub
100
L
La Placita Mexican Store
65
S
Supermercado Aguascalientes
46
P
Progress Bar
46
A
Aguacalientes Grocery
40
S
Supermercado Las Nortenas
16
A
Apex Express Car Wash
15
M
Mama Tequila
15
S
Scarlet
15
M
Market Creations
11
More trends